I can tell instantly that Peter Georgio, Managing Director of Enrik Limousines, is a people person who loves his job; his voice has a smile in it as he warmly greets me and offers a tour of his premises.
The spacious, yet spartan, warehouse has a latent energy about it and I can’t help but be impressed by the view: lined up like a pride of sleek panthers waiting to be unleashed on the roads, is a fleet of eight luxury stretch wedding hire cars — black Chryslers and white Chryslers, plus one beastly-looking Silver Nitro Dodge. It’s now I find out why Peter is smiling so much today — he’s about to take delivery of a new baby: a black six-seater Chrysler Limousine which will be the only new model of its kind in Australia.
The new model is perfect for difficult access roads in the Dandenong Ranges and Yarra Valley reception venues
This addition will complement Enrik Limousines fleet by providing diversity for brides and grooms who want to hire matching Chrysler wedding cars. They now have a choice of Chrysler sedans, a Chrysler six-seater (perfect for those difficult access roads up in the Dandenong Ranges reception venues and Yarra Valley wineries), Chrysler ten-seaters and the Dodge twelve-seater. His family of Chrysler Limousine hire cars is now complete. For now.
Champers and lollies for a much welcome afternoon pick-me-up between your Ceremony and Reception
Peter shows me inside one of the immaculate stretches – the interior design of these wedding hire cars is just as sleek as the outside, with clean lines, soft leather bench seats (all with seat-belts), built-in funky retro lighting and sound system, and yes (dare I say it) karaoke! (OK, I was tempted but …). Sparkly champagne flutes are suspended along the console, accompanied by an ice bucket ready to hold the complimentary champers, water or soft drinks offered with every booking. And there are lollies! — perfect for that late-afternoon energy boost between ceremony and reception. I ask if anyone ever rides shot-gun with the wedding chauffeur. Peter says only if there’s an extra guest that needs to be squeezed in, otherwise it’s a good option for clients who might suffer from car-sickness.
I notice a wire hanging from the warehouse ceiling and ask if that’s where the drivers hang themselves if they’ve damaged a luxury vehicle. When he’s finished laughing, Peter tells me it’s a rare occurrence (damage, not hangings). Mostly it will be the odd bump or scratch outside, but never inside, as Enrik Limousines doesn’t handle late night party pickups – only bridal party transfers, bride and groom transfers to hotels, and early runs for School formals, Hens nights and Bucks nights. This ensures that the Chrysler limousines are always in perfect condition every time they go out.
Spoil yourself with immaculate interiors and complimentary extras thrown in with every limousine
He pops the boot and proudly shows me that every hire limousine also carries a red carpet, several large umbrellas for wet weather days, and shawls to keep bridesmaids warm during chilly post-ceremony photos shoots. Oh and don’t forget the spare garter in case the bride has forgotten hers, the sewing kit and first aid kit. But the piece de resistance — something unique to Enrik Limousines — is a special tyre cover which is fitted to the wheel to protect the bride’s dress every time she enters or exits the limousine. All these extras are complimentary. Talk about being spoilt!
We change locations to one of Peter’s favourite cafes and while we wait for our coffee, I’m a little worried we’re going to move onto “what’s under the bonnet”. Peter reassures me I needn’t have worried; it turns out he’s not mechanically minded himself, he’s more customer focused. (Phew!)
Exceptional customer service with the best chauffeurs in the business.
So I ask him about his success in the wedding industry, which has been substantial. (Enrik won the 2011, 2012 and 2013 Australian Bridal Industry Victorian award for Best Limousine Hire Company, and more recently, the 2015 National award.) Peter is modest about his success and credits it mainly to his drivers. ‘I actually believe our chauffeurs are what make the difference. They are the best in the business. They are great drivers and have exceptional customer service skills.’ (For the record, all Enrik drivers are required to have a Special Vehicles licence, a police check, and a medical. And the hire cars themselves receive a roadworthy every year.
I get the feeling Peter treats his staff like family. And speaking of family I wonder what impact his dedication to the business has had on his home life. Peter ponders the question. ‘Either my family have got used to it, or I’ve got better at it.’ He pauses, ‘No, I’ve attended more recent ones (family events) than I did in the early days.’ He laughs when I ask about work/family balance. ‘I probably haven’t found it, but I’ve found more of it. It was probably really bad, but now it’s just bad, so my wife thinks it’s good.’
But it’s obvious there’s a bigger story to his business success. From the humble beginnings of buying his first Stretch Chrysler while he was still working full-time in sales, Peter has grown his business into a thriving Melbourne wedding car hire business. Gradually expanding his fleet, Peter and his business partner grew the business steadily until their rented premises became too cramped. Two years ago they moved to the current warehouse. ‘We wanted to buy something ourselves.’
Staying at the forefront of what brides and grooms want
Peter reflects that his success in the wedding car hire business has also been attributed to a philosophy of not being afraid to try new things; rising above the crowd and ensuring the company has a point of difference. He’s always striving to improve, finding new ways of expanding and developing ideas. ‘Whether we’re the best or not isn’t really important to me, it’s more that I know we’re doing our best. And I know that we do it well – we’ve got great drivers, good systems and we care about what we’re doing.’
Given Enrik Limousines have won either first or second ABIA awards for the past seven years running, it’s pretty clear why it is widely considered one of the best wedding car hire companies in Melbourne and is on the referral lists of most of Melbourne’s top reception venues. And brides and grooms will be thrilled to hear Enrik has yet more developments in store. Stay tuned for a big announcement in a couple of months’ time – Enrik Limousines is going to be launching a special deal that no other Melbourne limousine hire company are offering. Exciting times ahead!
Written by AJ Collins – Freelance Writer, Editor, Author http://www.ajcollins.com.au